A real TV commercial, for a small-business budget.
Roku lets local businesses buy ad time on streaming TV directly, with campaigns starting around $500. We make the commercial that runs in that slot, built to Roku's specs and ready to upload.
Why streaming TV, and why now
Streaming has moved TV advertising out of the big-agency world. Roku's self-serve Ads Manager works like Facebook or Google ads: you pick an audience, set a budget, upload a video and launch. You can target by location down to your service area.
The catch is the video. Roku viewers chose TV over their phones, and an ad that looks like a quick social clip stands out for the wrong reasons. The ad has to look like it belongs on the big screen.
That's what we make: commercials written for your customer, produced with modern AI tools and finished by hand, delivered at a fraction of traditional production cost.
How it works
Most spots go from first call to final file in one to two weeks.
Brief
A short call about your business, your customer and the one thing the ad has to say.
Script
We write the script and voiceover and send you a written plan of every shot to approve.
Production
We produce, edit, score and mix the spot. You get two rounds of changes.
Delivery
You receive the final file to Roku's specs, plus a web version. We can also set up the campaign for you.
Commercial packages
Fixed prices, quoted before work begins. A 50% deposit books your production slot.
15-second spot
- Script and voiceover
- Licensed or original music
- Two rounds of changes
- Roku-ready file plus web version
30-second spot
- Everything in the 15-second spot
- Room for a story, not just a slogan
- Custom motion graphics and logo animation
- 15-second cutdown included
Campaign pack
- 30, 15 and 6-second versions
- Vertical cuts for Instagram, TikTok and Shorts
- An original jingle or sonic logo
- Campaign setup in Roku Ads Manager
Ad time is paid directly to Roku and isn't included in production prices. Cinematic spots with custom characters or extended effects start at $5,000.
Built to spec, every time
Roku reviews every ad before it runs, and files that miss the technical requirements get sent back. Every spot we deliver is exported to Roku's published specs and checked before it reaches you.
Specs from Roku Ads Manager's creative guidelines. Roku can update these; we check them on every delivery.
| Length | 6 to 92 seconds |
|---|---|
| Aspect ratio | 16:9 |
| Frame rate | 23.98, 25 or 29.97 fps |
| Format | .mp4 or .mov, AVC or ProRes 422 HQ |
| Video bitrate | 6 Mbps minimum, 1 GB maximum file |
| Audio | Stereo, 48 kHz, 16 or 24-bit |
Questions
How much does the ad time on Roku cost?
Roku's self-serve campaigns are commonly started at around $500. Pricing is per thousand views, and depends on your audience, area and season. You pay Roku directly, so you stay in control of the budget.
Can you run the campaign for us?
Yes. We can set up your Roku Ads Manager campaign, choose targeting with you, and send you a simple report on how it's doing. Ask for campaign management when you request a quote.
Is this made with AI?
Yes. We use AI video and audio tools for much of the footage, which is how we keep prices well below traditional production. Every script is written by a person, and every spot is directed, edited, mixed and checked by hand.
Who owns the finished commercial?
You do. Once the final payment is made, you can run your spot on Roku, YouTube, social media, your website or anywhere else you advertise.
Can it run on other platforms too?
Yes. The same file works for most streaming services and YouTube, and the campaign pack includes vertical versions for social media.
What do you need from us?
Your logo, any photos or product shots you'd like included, and about 30 minutes for the first call. We handle the rest.
Get your business on TV this month.
Tell us about your business and we'll send a fixed price within one business day.